Alcohol consumption is down and has shifted to a new paradigm. Hear my thoughts on why and what the industry can do about it.

My insights start in the 24th minute of this episode of The Mess Hall podcast with Maeve and Mike of Menu Matters.

Social Media requires integrated strategy, whether you’re marketing to Gen Z, Millennials, Gen X, Boomers, or even The Silent Generation.

Learn where to start in this article on Hootsuite’s blog.