A woman in a denim jacket smiling with arms crossed, surrounded by illustrations representing her personal and professional superpowers: grocery items, a briefcase, cooking utensils and wine bottles, a woman lifting a kettlebell, a travel-related icons including a globe, camera, and laptop, and a photo of her with family and friends.

Primary and Secondary Research, Data, and Analytics

Portfolio and Brand Development

Annual and Long-Term Integrated and Innovation Planning

Stakeholder Management

Cross-Functional Leadership and Collaboration

Agency Management

Core Capabilities:

Brand Foundation:

Category Leaders: Margherita, Applegate Farms, Mrs. Butterworth’s, Aquafina, Crayola

Challenger Brands: Kretschmar, Eckrich Deli, Finlandia Vodka, Idle Hands Craft Ales, The Cannabist, Dr. Praeger’s, KRIS Wine, Zardetto Prosecco

Experience & Education:

  • 15+ Years of Brand, Insights, and Commercialization experience across CPG, Wine & Spirits, and regulated consumer categories

  • Brand and Agency experience

  • MBA, University of Michigan; BA, Emory University

  • Certifications: ChatGPT, Claude, Jasper AI, Digital Marketing Professional, WSET III