Core Capabilities:
Primary and Secondary Research, Data, and Analytics
Portfolio and Brand Development
Annual and Long-Term Integrated and Innovation Planning
Stakeholder Management
Cross-Functional Leadership and Collaboration
Agency Management
Brand Expertise:
Category Leaders: Margherita, Applegate Farms, Mrs. Butterworth’s, Aquafina, Crayola
Challenger Brands: Kretschmar, Eckrich Deli, Finlandia Vodka, Idle Hands Craft Ales, The Cannabist, Dr. Praeger’s, KRIS Wine, Zardetto Prosecco
Background and Education:
15+ Years of Brand, Insights, and Commercialization experience across CPG, Wine & Spirits, and regulated consumer categories
Brand and Agency experience
University of Michigan, MBA / Emory University, BA