“Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright
Alli is an accomplished, versatile, and energetic professional with 15+ years of general management and product marketing experience across food (fresh, frozen, packaged goods), wine & spirits, cannabis, and kid's toys. As both a right-brain and left-brain thinker, she knows how to dig deep into primary and secondary research to find the insights to drive creative solutions and new innovations.
After attaining her MBA from the top-ranked University of Michigan Stephen M. Ross School of Business, Alli went on to work at Circana (then known as IRI), building a data and anayltics foundation that later informed her brand management work leading top category brands as well as challenger brands. She is a classically-trained data nerd, insights specialist, and brand marketer who identifies opportunities, positions and develops brands, directs creative, and builds plans.
When not putting on her cape to figure it out and get it done, you’ll find Allison experimenting in the kitchen, checking out a new movie or show, hopping on a plane to somewhere, reading a novel, or leading a wine tasting.