TIMING IS EVERYTHING
They say “the early bird gets the worm,” but we’ve all known first movers that never evolved (I still miss Tom at My Space) or innovations that fell flat (never even had the chance to taste Coca-Cola Spiced).
You need to be where your consumer is WHEN they need you to be there. We can work together to find what works for your audience.
Key Skills
Integrated Marketing
Strategizing, planning, and managing brands and campaigns across the omnichannel landscape comes second-nature to me. Social Media, CTV, Programmatic, Influencer, Search, Partnerships, Retail Media Networks, Experiential, Demos, In-Store, Out Of Home - you name it and I’ve built a plan around it.
Data & Insights
Kicking off my career with Circana (formerly IRI), I’ve always taken a data-first approach. Bringing years of experience in primary data (Circana, NIQ, SPINS, IWSR) and secondary data (Mintel, White Papers, Panel, Survey Design and Analysis, Focus Groups, Ethnographic Studies), I know how to bring it all together to find the opportunities and the solutions.
Innovation
Whether you’re perusing the meat aisle or picking up something in center store or grabbing your frozen favorites or wandering by the wine section or seeking a gift for an upcoming kids’ birthday party, you’ll see a product or line extension that I have developed, launched, rebranded, or turned around.