https://www.readyamfire.com/contact daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/f3d7b558-63ac-413e-8cb2-84e885884387/10.+Lake+Cayuga+Sunset_1+-+10-8-21.jpg Contact Me Always Look to the Horizon https://www.readyamfire.com/meet-allison daily 0.75 2024-06-08 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/3ecf2fce-06ca-4ebb-ac45-1c17113ad59e/Alli+on+plane+from+Chicago+-+9-8-22.jpg Meet Allison - “Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright Allison is an accomplished, versatile, and energetic professional with 15+ years of general management and product marketing experience across food (fresh, frozen, packaged goods), wine & spirits, cannabis, and kid's toys. As both a right-brain and left-brain thinker, she knows how to dig deep into primary and secondary research to find the insights to drive creative solutions and new innovations. After attaining her MBA from the top-ranked University of Michigan Stephen M. Ross School of Business, Allison went on to work with top category brands as well as challenger brands. Allison is a classically-trained marketer who develops brands, determines positioning, directs creative, and builds media (paid and unpaid) and promotional plans. When not putting on her cape to figure it out and get it done, you’ll find Allison experimenting in the kitchen, checking out a new movie or show, hopping on a plane to somewhere, reading a novel, or leading a wine tasting. https://www.readyamfire.com/home daily 1.0 2024-06-08 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/7ab8c715-fe4b-4317-bc69-bbc8d1f1e69b/AMMarketing_Logo_Reverse+Purple+Logo.jpg AM Marketing Introduction - Timing is Everything They say “the early bird gets the worm,” but we’ve all known first movers that never evolved (I still miss Tom at My Space) or innovations that fell flat (there’s a reason you’ve never heard of the ESPN Phone). You need to be where your consumer is WHEN they need you to be there. We can work together to find what works for your audience. https://www.readyamfire.com/340f1f48-e26e-40c2-9884-24f3263fdb1c daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/14b396d8-6c32-4f15-a541-2d81aa7f916e/Hanalei+Pier+Hawaii Expertise Core Skills: Portfolio and Brand Development Annual and Long-Term Integrated and Innovation Planning Primary and Secondary Data and Analytics Stakeholder Management Cross-Functional Leadership and Collaboration Agency Management Brands Managed / Worked On: Category Leaders: Margherita, Applegate Farms, Mrs. Butterworth’s, Aquafina, Crayola Challenger Brands: Kretschmar, Eckrich Deli, Idle Hands Craft Ales, The Cannabist, Dr. Praeger’s, KRIS Wine, Zardetto Prosecco Education: University of Michigan: Master of Business Administration (MBA) Emory University: Bachelor of Arts (BA) https://www.readyamfire.com/services-1 daily 0.75 2026-02-05 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/1639516204850-2WXNO00NBJHDL4JPQS9Z/client-winebow-zardetto-3.gif Case Studies https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/95dcbe4b-cf9e-4dfb-9c18-53c3b05f8731/Smithfield.jpg Case Studies https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/f87d0ce9-6402-4018-a8e8-816b87214dd4/Dr+Praeger%27s+new+logo.jpg Case Studies https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/7a433d38-6c37-4ec9-a248-de2aadb14805/The+Cannabist.png Case Studies https://www.readyamfire.com/services daily 0.75 2025-11-27 https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/6827f214-6a45-475e-bbca-19061095976f/Brand+Positioning+Graphic.jpg Services - Brand Development and Positioning Understand your brand and who it best serves. Tease out the opportunity, determine how it best aligns with your overall business, and build your go-to-market strategy. https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/eee471df-a7ff-45bf-b52f-7c043aa945de/marketing+plan+graphic+upsized.jpg Services - Short-term and Long-term Marketing Plans Your brand has a value proposition and target customers and consumers. You need to explore and refine tactics, develop timelines, and build marketing plans to drive awareness and growth. https://images.squarespace-cdn.com/content/v1/61a9464eb5050636b574086e/efb1db61-6202-4e54-823b-d8e39a9dcd75/Teamwork+Graphic.jpg Services - Team Leadership You know what you want your brand to do. You know where you want to go. You need help getting there. I can guide your team to success. https://www.readyamfire.com/portfolio-2 daily 0.75 2025-11-27 https://www.readyamfire.com/portfolio-2/project-six-c4f6d monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Six https://www.readyamfire.com/portfolio-2/project-five-bbslj monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Five https://www.readyamfire.com/portfolio-2/project-four-4sl6s monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg Portfolio 2 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.readyamfire.com/portfolio-2/project-three-xdl7j monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Three https://www.readyamfire.com/portfolio-2/project-two-jbh94 monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project Two https://www.readyamfire.com/portfolio-2/project-one-f5hat monthly 0.5 2020-05-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Portfolio 2 - Project One